000 00787cam a2200241 a 4500
001 vtls003214270
003 MY-SjTCS
005 20200226114534.0
008 110218s2008 nju 001 0 eng d
020 _a0470237910 (hbk.)
020 _a9780470237915 (hbk.)
039 9 _a201102181727
_bVLOAD
_c201102021456
_dpushpa
_y201012091033
_zmalathy
082 0 4 _a658.8
_bHEY 2008
100 1 _aHeyman, Jay H.,
_d1939-
245 1 0 _aAll you need is a good idea! :
_bhow to create marketing messages that actually get results /
_cJay H. Heyman.
260 _aHoboken, N.J. :
_bWiley,
_cc2008.
300 _axxix, 236 p. ;
_c24 cm.
500 _aIncludes index.
650 0 _aMarketing.
650 0 _aAdvertising.
650 0 _aSmall business marketing.
_971762
920 _aTBF : 157018
999 _c134175
_d134175