| 000 | 00791cam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | vtls003225682 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226114604.0 | ||
| 008 | 111103s2010 gw a b 001 0 eng d | ||
| 020 | _a9783540778288 (hbk.) | ||
| 020 | _a3540778284 (hbk.) | ||
| 039 | 9 |
_a201112301533 _bpushpa _y201111031522 _zmalathy |
|
| 082 | 0 | 4 |
_a658.8342 _bZUR 2010 |
| 100 | 1 | _aZurawicki, Leon. | |
| 245 | 1 | 0 |
_aNeuromarketing : _bexploring the brain of the consumer / _cLeon Zurawicki. |
| 260 |
_aBerlin : _bSpringer-Verlag, _c2010. |
||
| 300 |
_axx, 273 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aNeuromarketing. _934872 |
|
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 |
_aMarketing _xPsychological aspects. _98879 |
|
| 920 | _aBDP : 175377 | ||
| 999 |
_c135015 _d135015 |
||