000 01218cam a2200313 a 4500
001 vtls003224714
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005 20200226114618.0
008 111020s2011 njua 001 0 eng
020 _a9781118026984 (pbk.)
020 _z9781118119648 (ebk.)
020 _z9781118119655 (ebk.)
020 _z9781118119662 (ebk.)
039 9 _a201201091428
_bizani
_c201201090849
_dwilmina
_c201201051738
_dizani
_y201110201435
_zmalathy
082 0 4 _a658.872
_bSCO 2011
100 1 _aScott, David Meerman.
_943075
245 1 4 _aThe new rules of marketing & PR :
_bhow to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
_cDavid Meerman Scott.
246 3 _aNew rules of marketing and public relations
250 _a3rd ed.
260 _aHoboken, N.J. :
_bJohn Wiley,
_cc2011.
300 _axxxii, 366 p. :
_bill. ;
_c23 cm.
500 _aRev. ed. of: The new rules of marketing and PR. 2nd ed. c2010.
500 _aIncludes index.
650 0 _aInternet marketing.
_94679
650 0 _aPublic relations.
700 1 _aScott, David Meerman.
_tNew rules of marketing and PR.
920 _aMIF : 174193
921 _aBDP : 176237
999 _c135378
_d135378