| 000 | 00955cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | vtls003218943 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226114707.0 | ||
| 008 | 110624s2010 njua b 001 0 eng | ||
| 020 | _a9780470580141 (hbk.) | ||
| 020 | _a0470580143 (hbk.) | ||
| 020 | _a9780470877623 (ebk.) | ||
| 020 | _a9780470877388 (ebk.) | ||
| 020 | _a9780470877630 (ebk.) | ||
| 039 | 9 |
_a201206141445 _bstazrina _c201108091621 _dwilmina _y201106240801 _zpushpa |
|
| 082 | 0 | 4 |
_a658.8 _bKEL 2010 |
| 245 | 0 | 0 |
_aKellogg on marketing / _cedited by Alice M. Tybout, Bobby J. Calder. |
| 250 | _a2nd ed. | ||
| 260 |
_aHoboken, NJ : _bJohn Wiley, _cc2010. |
||
| 300 |
_axix, 426 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aTybout, Alice M. _922914 |
|
| 700 | 1 |
_aCalder, Bobby J. _929832 |
|
| 710 | 2 |
_aJ.L. Kellogg Graduate School of Management. _929833 |
|
| 920 | _aSHT : 166532 | ||
| 999 |
_c136559 _d136559 |
||