000			01351cam a2200241 a 4500
001			vtls003217740
003			MY-SjTCS
005			20200226114725.0
008			110613s2010 njua b 001 0 eng d
020			_a9780470537190 (hbk.)
039		9	_a201106131337 _bshuhada _c201106131335 _dshuhada _c201106131002 _dizani _y201106021459 _zmalathy
082	0	4	_a658.872 _bFOX 2010
100	1		_aFox, Vanessa, _d1972- _952654
245	1	0	_aMarketing in the age of Google : _ba non-technical guide to search engine strategy / _cVanessa Fox.
260			_aHoboken, N.J. : _bJohn Wiley, _cc2010.
300			_axiv, 242 p : _bill ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aHow search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.
650		0	_aInternet marketing. _94679
650		0	_aInternet searching. _99539
650		0	_aWeb search engines. _917445
920			_aTBF : 163850
999			_c137057 _d137057