000			01890cam a2200277 a 4500
001			vtls003218029
003			MY-SjTCS
005			20200226114732.0
008			110608s2011 nyuab b 001 0 eng d
020			_a9780071752633 (hbk.)
020			_a0071752633 (hbk.)
039		9	_a201205301716 _bstazrina _c201108221743 _dshuhada _c201108221743 _dshuhada _c201108221437 _dhaizir _y201106081707 _zmalathy
082	0	4	_a658.872 _bMAC 2011
100	1		_aMacy, Beverly. _952532
245	1	4	_aThe power of real-time social media marketing : _bhow to attract and retain customers and grow the bottom line in the globally connected world / _cby Beverly Macy, Teri Thompson.
260			_aNew York : _bMcGraw-Hill, _cc2011.
300			_axxii, 244 p. : _bill., map ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aReal-time marketing: the now lens -- The way we communicate has changed forever, why now? -- The power of conversation and engagement ; Real-time marketing strategies ; Real-time marketing case stories: lessons in leadership : The American Red Cross: one tweet turns into $33 million for Haitian relief ; USA Today: publishing in real-time ; EMC: real-time in the enterprise ; Orange County Transportation Authority: transforming government ; Wahoo's Fish Tacos: community building through extreme sports ; Mazda USA: social media restart ; The Roxy Theatre: entertainment and business revitalization through customer sharing and social media (or "How social media saved the Sunset Strip!") ; DIRECTV: customer interaction transforms business -- Analytics and measurement -- Viewing the future of real-time social media: the next lens.
650		0	_aInternet marketing. _94679
650		0	_aSocial media. _928057
650		0	_aOnline social networks. _929862
650		0	_aMarketing.
700	1		_aThompson, Teri. _952533
920			_aBDP : 164208
999			_c137261 _d137261