000 01284nam a2200265 a 4500
001 vtls003218067
003 MY-SjTCS
005 20200226114734.0
008 110609s2009 enka b 001 0 eng d
020 _a9781848163560 (hbk.)
020 _a1848163568 (hbk.)
039 9 _a201108221502
_bwilmina
_y201106091155
_zmalathy
082 0 0 _a338.477948
_bJON 2009
100 1 _aJong, H. Wi.
245 1 0 _aInnovation and strategy of online games /
_cJong H. Wi.
260 _aLondon :
_bImperial College Press,
_cc2009.
300 _axx, 220 p. :
_bill. (some col.) ;
_c24 cm.
490 1 _aSeries on technology management ;
_vv. 14
504 _aIncludes bibliographical references and index.
505 0 _aInnovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.
650 0 _aElectronic games industry.
_939620
650 0 _aTechnological innovations.
830 0 _aSeries on technology management ;
_vv. 14.
920 _aBDP : 164252
999 _c137297
_d137297