| 000 | 00982cam a22002654a 4500 | ||
|---|---|---|---|
| 001 | vtls003229708 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226114747.0 | ||
| 008 | 120221s2012 caua b 001 0 eng | ||
| 020 | _a9781412987240 (pbk.) | ||
| 039 | 9 |
_a201302261107 _bVLOAD _c201301290849 _dwilmina _c201301191214 _dizani _c201301191214 _dizani _y201202211423 _zmalathy |
|
| 082 | 0 | 4 |
_a659.1072 _bUSI 2012 |
| 245 | 0 | 0 |
_aUsing qualitative research in advertising : _bstrategies, techniques, and applications / _cMargaret A. Morrison ... [et al.] |
| 250 | _a2nd ed. | ||
| 260 |
_aThousand Oaks, Calif. : _bSAGE, _cc2012. |
||
| 300 |
_axv, 218 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _xResearch. _925617 |
|
| 650 | 0 |
_aMarketing research _xMethodology. _910851 |
|
| 650 | 0 | _aQualitative research. | |
| 700 | 1 |
_aMorrison, Margaret A. _928394 |
|
| 920 | _aTBF : 179409 | ||
| 921 | _aSOC : 184632 | ||
| 922 | _aGENLS : 192457 | ||
| 999 |
_c137674 _d137674 |
||