| 000 | 00947cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | vtls003219424 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226114812.0 | ||
| 008 | 110628s2012 ohua 001 0 eng d | ||
| 020 | _a9780538473323 (hbk.) | ||
| 020 | _a0538473320 (hbk.) | ||
| 039 | 9 |
_a201107181845 _bshuhada _c201107181843 _dshuhada _y201106281539 _zmalathy |
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| 082 | 0 | 4 |
_a659.1 _bOGU 2012 |
| 100 | 1 |
_aO'Guinn, Thomas C. _98372 |
|
| 245 | 1 | 0 |
_aAdvertising and integrated brand promotion / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 246 | 3 | _aAdvertising & integrated brand promotion | |
| 250 | _a6th ed. | ||
| 260 |
_aMason, OH : _bSouth-Western/Cengage Learning, _cc2012. |
||
| 300 |
_axli, 693 p. : _bcol. ill. ; _c29 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aAdvertising media planning. | |
| 700 | 1 |
_aAllen, Chris T. _98373 |
|
| 700 | 1 |
_aSemenik, Richard J. _98374 |
|
| 920 | _aADTP : 165931 | ||
| 999 |
_c138341 _d138341 |
||