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| 008 | 110707s2010 ne ob 001 0 eng d | ||
| 020 | _a9780750686839 | ||
| 020 | _a0750686839 | ||
| 029 | 1 |
_aAU@ _b000045963917 |
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| 035 | _a(OCoLC)610009060 | ||
| 035 | _a(OCoLC)ocn610009060 | ||
| 037 |
_a142584:142731 _bElsevier Science & Technology _nhttp://www.sciencedirect.com |
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_a201107071654 _bazura _y201107071622 _zazura |
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_aOPELS _beng _cOPELS |
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| 050 | 1 | 4 |
_aPN1995.9.M29 _bK47 2009 |
| 082 | 0 | 4 |
_a384.80688 _222 |
| 100 | 1 |
_aKerrigan, Finola. _949699 |
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| 245 | 1 | 0 |
_aFilm marketing _h[electronic resource] / _cFinola Kerrigan. |
| 250 | _a1st ed. | ||
| 260 |
_aAmsterdam ; _aBoston ; _aLondon : _bElsevier/Butterworth-Heinemann, _c2010. |
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| 300 |
_ax, 265 p. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 0 | _aChapter One: Introduction; Chapter Two: The Origins and Development of the Film Industry; Chapter Three: The development of film marketing practices; Chapter Four: Structural considerations and film marketing; Chapter Five: The film marketing mix; Chapter Six: Consumer selection of films. ; Chapter Seven: Film marketing materials; Chapter Eight: The film marketing calendar; Chapter Nine: Social marketing, equality and diversity: The role of film marketing; Chapter Ten: The impact of technology on film marketing practices; Chapter Eleven: Case studies; Chapter Twelve: Conclusions and recommendations. | |
| 533 |
_aElectronic reproduction. _bAmsterdam : _cElsevier Science & Technology, _d2010. _nMode of access: World Wide Web. _nSystem requirements: Web browser. _nTitle from title screen (viewed on Apr. 28, 2010). _nAccess may be restricted to users at subscribing institutions. |
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| 650 | 0 |
_aMotion pictures _xMarketing. _947693 |
|
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 |
_aScienceDirect (Online service) _951491 |
|
| 776 | 1 |
_cOriginal _z9780750686839 _z0750686839 _w(OCoLC)429599341 |
|
| 856 | 4 | 0 |
_uhttps://ezproxy.taylors.edu.my/login?url=http://www.sciencedirect.com/science/book/9780750686839 _zAn electronic book accessible through the World Wide Web; click for information |
| 994 |
_aC0 _bTEF |
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