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020 | _a9780750684958 | ||
020 | _a075068495X | ||
035 | _a(OCoLC)500570960 | ||
035 | _a(OCoLC)ocn500570960 | ||
037 |
_a140128:140265 _bElsevier Science & Technology _nhttp://www.sciencedirect.com |
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_a201107071655 _bazura _y201107071622 _zazura |
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_a796.0698 _222 |
100 | 1 | _aBuhler, Andre. | |
245 | 1 | 0 |
_aRelationship marketing in sports _h[electronic resource] / _cby Andre Buhler, Simon Chadwick, Gerd Nufer. |
260 |
_aOxford : _bButterworth-Heinemann, _c2009. |
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300 | _a1 online resource. | ||
505 | 0 | _aChapter 1: Introduction; Chapter 2: The principles of relationship marketing; Chapter 3: Professional sporting organisations and their relationships; Chapter 4: Relationship marketing in sports - the fan perspective ; Chapter 5: Relationship marketing in sports - the sponsor perspective; Chapter 6: Relationship marketing in sports - the media perspective; Chapter 7: The extended marketing mix of relationship; Chapter 8: Relationship marketing in sports - today and tomorrow. | |
533 |
_aElectronic reproduction. _bAmsterdam : _cElsevier Science & Technology, _d2010. _nMode of access: World Wide Web. _nSystem requirements: Web browser. _nTitle from title screen (viewed on Jan. 14, 2010). _nAccess may be restricted to users at subscribing institutions. |
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650 | 0 |
_aSports _xMarketing. _915939 |
|
650 | 0 |
_aRelationship marketing. _96704 |
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655 | 7 |
_aElectronic books. _2local |
|
700 | 1 |
_aChadwick, Simon, _d1964- _921614 |
|
700 | 1 | _aNufer, Gerd. | |
710 | 2 |
_aScienceDirect (Online service) _951491 |
|
776 | 1 |
_cOriginal _z9780750684958 _z075068495X _w(OCoLC)406107470 |
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856 | 4 | 0 |
_uhttps://ezproxy.taylors.edu.my/login?url=http://www.sciencedirect.com/science/book/9780750684958 _zAn electronic book accessible through the World Wide Web; click for information |
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_aCoutts Information Services _bCOUT _n17157284 |
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