000 02269cam a2200421Ia 4500
001 vtls003220167
003 MY-SjTCS
005 20200508124523.0
006 m d
007 cr cn|||||||||
008 110707s2009 enka o 000 0 eng d
020 _a9780750684958
020 _a075068495X
035 _a(OCoLC)500570960
035 _a(OCoLC)ocn500570960
037 _a140128:140265
_bElsevier Science & Technology
_nhttp://www.sciencedirect.com
039 9 _a201107071655
_bazura
_y201107071622
_zazura
040 _aOPELS
_beng
_cOPELS
_dCDX
_dOPELS
049 _aTEFA
050 4 _aGV716
_b.B84 2009
082 0 4 _a796.0698
_222
100 1 _aBuhler, Andre.
245 1 0 _aRelationship marketing in sports
_h[electronic resource] /
_cby Andre Buhler, Simon Chadwick, Gerd Nufer.
260 _aOxford :
_bButterworth-Heinemann,
_c2009.
300 _a1 online resource.
505 0 _aChapter 1: Introduction; Chapter 2: The principles of relationship marketing; Chapter 3: Professional sporting organisations and their relationships; Chapter 4: Relationship marketing in sports - the fan perspective ; Chapter 5: Relationship marketing in sports - the sponsor perspective; Chapter 6: Relationship marketing in sports - the media perspective; Chapter 7: The extended marketing mix of relationship; Chapter 8: Relationship marketing in sports - today and tomorrow.
533 _aElectronic reproduction.
_bAmsterdam :
_cElsevier Science & Technology,
_d2010.
_nMode of access: World Wide Web.
_nSystem requirements: Web browser.
_nTitle from title screen (viewed on Jan. 14, 2010).
_nAccess may be restricted to users at subscribing institutions.
650 0 _aSports
_xMarketing.
_915939
650 0 _aRelationship marketing.
_96704
655 7 _aElectronic books.
_2local
700 1 _aChadwick, Simon,
_d1964-
_921614
700 1 _aNufer, Gerd.
710 2 _aScienceDirect (Online service)
_951491
776 1 _cOriginal
_z9780750684958
_z075068495X
_w(OCoLC)406107470
856 4 0 _uhttps://ezproxy.taylors.edu.my/login?url=http://www.sciencedirect.com/science/book/9780750684958
_zAn electronic book accessible through the World Wide Web; click for information
938 _aCoutts Information Services
_bCOUT
_n17157284
994 _aC0
_bTEF
999 _c138854
_d138854