000			01619cam a2200277 a 4500
001			vtls003224558
003			MY-SjTCS
005			20200226114832.0
008			111019s2011 ii a b 001 0 eng
020			_a9788132105206 (set)
039		9	_a201302261058 _bVLOAD _c201112191146 _dshuhada _c201112191144 _dshuhada _c201112081613 _dizani _y201110191644 _zmalathy
082	0	4	_a658.80092 _bHUN 2011
100	1		_aHunt, Shelby D. _956668
245	1	0	_aLegends in marketing. _pShelby D. Hunt / _cseries editor, Jagdish N. Sheth.
246	1	0	_aShelby D. Hunt
260			_aNew Delhi ;Thousand Oaks : _bSAGE, _cc2011.
300			_a10 v. : _bill. ; _c25 cm.
490	0		_aLegends in marketing
504			_aIncludes bibliographical references and index.
505	0		_av. 1. Marketing theory: the nature and scope of marketing -- v. 2. Marketing theory: philosophy of science foundations of marketing -- v. 3. Marketing theory: philosophy of science controversies in marketing -- v. 4. Channels of distribution -- v. 5. Macromarketing, ethics, and social responsibility: The development period -- v. 6. Macromarketing, ethics, and social responsibility: the research tradition period -- v. 7. Marketing management and strategy -- v. 8. Relationship marketing -- v. 9. Resource-advantage theory: the development period -- v. 10. Resource-advantage theory: the research tradition period.
600	1	0	_aHunt, Shelby D. _956668
650		0	_aMarketing.
650		0	_aMarketing research.
700	1		_aSheth, Jagdish N. _919457
920			_aMIF : 175876, 175875, 175874, 175873, 175872, 175869, 175867, 175865, 175862, 174264
999			_c138895 _d138895