| 000 | 00907cam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | vtls003221130 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226114853.0 | ||
| 008 | 110723s2007 maua b 001 0 eng | ||
| 020 | _a9781591391456 (hbk.) | ||
| 020 | _a1591391458 (hbk.) | ||
| 039 | 9 |
_a201109231315 _bpushpa _c201109140913 _dizani _y201107231055 _zmalathy |
|
| 082 | 0 | 4 |
_a658.8343 _bGIL 2007 |
| 100 | 1 |
_aGilmore, James H., _d1959- _954393 |
|
| 245 | 1 | 0 |
_aAuthenticity : _bwhat consumers really want / _cJames H. Gilmore, B. Joseph Pine II. |
| 260 |
_aBoston, Mass. : _bHarvard Business School Press, _cc2007. |
||
| 300 |
_axiii, 299 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. [253]-281) and index. | ||
| 650 | 0 | _aProduct management. | |
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 |
_aConsumers' preferences. _930749 |
|
| 700 | 1 |
_aPine, B. Joseph. _954394 |
|
| 920 | _aUNISA : 168391 | ||
| 999 | _c139461 | ||