000			01103cam a2200265 a 4500
001			vtls003230789
003			MY-SjTCS
005			20200226114855.0
008			120423s2012 nyuab b 001 0 eng d
020			_a9780071317023 (pbk. : Int. student ed.)
020			_a0071317023 (pbk. : Int. student ed.)
039		9	_a201709071133 _bAUTHORITY _c201709071131 _dAUTHORITY _c201206071201 _dpushpa _c201206010912 _dstazrina _y201204231254 _zstazrina
082	0	4	_a658.8 _bPER 2012
100	1		_aPerreault, William D., _cJr. _977181
245	1	0	_aEssentials of marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
250			_a13th ed.
260			_aNew York, N.Y. : _bMcGraw-Hill/Irwin, _cc2012.
300			_axl, 639, [42] p. : _bcol. ill., 1 map ; _c28 cm.
500			_aPrevious ed.: 2009.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing.
700	1		_aCannon, Joseph P. _c(Assistant professor of marketing) _977182
700	1		_aMcCarthy, E. Jerome _q(Edmund Jerome) _99093
920			_aSHT : 181475
999			_c139506 _d139506