000 00848cam a2200253 a 4500
001 vtls003221923
003 MY-SjTCS
005 20200207102014.0
008 110808s2009 enka 001 0 eng d
020 _a9781846681196 (hbk.)
020 _a1846681197 (hbk.)
039 9 _a201110130931
_bpushpa
_c201110101659
_dsiew_eng
_y201108081016
_zmalathy
082 0 4 _a658.827
_bBRA 2009
245 0 0 _aBrands and branding /
_cRita Clifton with Sameena Ahmad ... [et al.]
250 _a2nd ed.
260 _aLondon :
_bThe Economist in association with Profile,
_c2009.
300 _axvii, 284 p. :
_bill. (some col.) ;
_c23 cm.
504 _aIncludes bibliographical references and index.
650 0 _aBrand name products.
650 0 _aBranding (Marketing)
700 1 _aClifton, Rita.
700 1 _aAhmad, Sameena.
920 _aBDP : 170192
999 _c140015
_d140015