000			02124cam a2200265 a 4500
001			vtls003225737
003			MY-SjTCS
005			20200226115040.0
008			111103s2010 nyua b 001 0 eng
020			_a9781441960986 (hbk.)
020			_a1441960988 (hbk.)
020			_a9781441960993 (ebk.)
039		9	_a201603241618 _bmalathy _c201201281040 _dwilmina _c201201171501 _dizani _y201111031642 _zmalathy
082	0	4	_a302.231 _bTRA 2010
245	0	0	_aTransitioned media : _ba turning point into the digital realm / _cGali Einav, editor.
260			_aNew York : _bSpringer, _cc2010.
300			_axix, 165 p. : _bill. ; _c25 cm.
490	1		_aThe economics of information, communication and entertainment
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: the end of media as we know it? / Gali Einav -- The changing world of advertising and consumer behavior. TV for the twenty-first century : the video ad model in transition / Adam Gerber and Rick Mandler -- Branded entertainment : how advertisers and networks are working together to reach consumers in the new media environment / Rachel Mueller-Lust -- The evolution of cross-platform media use in the United States : insights from consumer research and NBC Universal's "Olympic Research Lab" / Horst Stipp -- The changing face of traditional media : the news business case study. We interrupt this program-- the cosmic change in the "news business" / Jeff Gralnick -- Mobile social networking and the news / Laura Forlano -- Parsing the online ecosystem : journalism, media, and the blogosphere / John Kelly -- Media reinvented : case studies of transitioning into a digital age. The transition to digital TV : a case study of HDTV / John Carey -- The fat lady still sings : bringing music into the digital age / Lydia Loizides -- How cinema is digital / Kristen M. Daly -- Thumb wars : body and mind in video games / Liel Leibovitz.
650		0	_aDigital media _xSocial aspects. _923745
700	1		_aEinav, Gali.
830		0	_aEconomics of information, communication and entertainment _948792
920			_aTBS : 175437
999			_c142395 _d142395