000 00905cam a2200241 a 4500
001 vtls003226118
003 MY-SjTCS
005 20200226115044.0
008 111108s2012 nyua b 001 0 eng
020 _a9780071759182 (hbk.)
020 _a0071759182 (hbk.)
039 9 _a201302050906
_bwilmina
_c201302021043
_dizani
_c201201160954
_dpushpa
_c201201101551
_dizani
_y201111081152
_zmalathy
082 0 4 _a658.812
_bMET 2012
100 1 _aMetz, Adam.
_957402
245 1 4 _aThe social customer :
_bhow brands can use social CRM to acquire, monetize, and retain fans, friends, and followers /
_cAdam Metz.
260 _aNew York :
_bMcGraw-Hill,
_cc2012.
300 _axxii, 279 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aCustomer relations
_xManagement.
_915515
650 0 _aBranding (Marketing)
920 _aMIF : 175884
921 _aUWE : 193890
999 _c142528
_d142528