000			01555cam a2200289 a 4500
001			vtls003226181
003			MY-SjTCS
005			20200207102231.0
008			111108s2011 nju b 001 0 eng
020			_a9781118004050 (hbk.)
020			_z9781118061558 (ebk.)
020			_z9781118061565 (ebk.)
020			_z9781118061664 (ebk.)
039		9	_a201201141013 _bwilmina _c201201121729 _dizani _y201111081757 _zmalathy
043			_an-us---
082	0	4	_a658.8342 _bWEL 2011
100	1		_aWells, Tina, _d1980-
245	1	0	_aChasing youth culture and getting it right : _bhow your business can profit by tapping into today's most powerful trendsetters and tastemakers / _cTina Wells.
260			_aHoboken, N.J. : _bJohn Wiley, _cc2011.
300			_ax, 213 p. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroducing generation 2.0 -- Meet the kids : say hello to the newest wave of millennials -- The tribes and their trends : figuring out what kids want when they're more different than alike -- What kids want now -- "I want it" : the not-so-secret life of the kid consumer : where kids spend all their billions -- "I texted you :)" : screen time, all the time : how technology is rewiring the new millennial -- "Awesome!" : everything old school is new again : why some brands will be around when millennials have kids of their own.
650		0	_aYoung consumers _zUnited States _xAttitudes.
650		0	_aGeneration Y _zUnited States _xAttitudes.
650		0	_aMarketing.
920			_aBDP : 175957
999			_c142576 _d142576