| 000 | 02423cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | vtls003226315 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226115048.0 | ||
| 008 | 111110s2011 njua b 001 0 eng | ||
| 020 | _a9780470935514 (hbk.) | ||
| 020 | _a9781118033722 (ebk.) | ||
| 020 | _a9781118033739 (ebk.) | ||
| 020 | _a9781118033746 (ebk.) | ||
| 039 | 9 |
_a201201161003 _bwilmina _c201201131013 _dizani _y201111101433 _zmalathy |
|
| 082 | 0 | 4 |
_a658.872 _bRAP 2011 |
| 100 | 1 |
_aRappaport, Stephen D., _d1952- _957532 |
|
| 245 | 1 | 0 |
_aListen first! : _bturning social media conversations into business advantage / _cStephen D. Rappaport. |
| 260 |
_aHoboken, N.J. : _bJohn Wiley, _cc2011. |
||
| 300 |
_axiii, 302 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 261-272) and index. | ||
| 505 | 8 | _aMachine generated contents note: Foreword. -- Part 1. -- Chapter 1: Organize for Listening, Define Objectives, Key Measures, and Conversations. -- Chapter 2: Listening Solutions.. -- Chapter 3: Field, Analyze, Report and Evaluate -- Part 2: Listening-led Marketing: Applying Social Media Listening Insights to Achieve Key Objectives. -- Chapter 4: Understand the Consumer's Mindset. -- Chapter 5: Discover New Customers. -- Chapter 6: Drive New Product Development and Innovation. -- Chapter 7: Create Messages That Resonate. -- Chapter 8: Improve Products and Services. -- Chapter 9: Increase Sales. -- Chapter 10: Look Forward to Drive Business Forward. -- Chapter 11: Rebrand and Reposition Products and Services. -- Chapter 12: Manage Reputation. -- Chapter 13: Compete Strategically. -- Chapter 14: Customer Care and Customer Satisfaction. -- Part 3: listening-led marketing and media innovations. -- Chapter 15: Social TV Measurement. -- Chapter 16: Listening-based Targeting. -- Chapter 17: Achieve Share of Market Goals. -- Chapter 18: Listening-based Sales Prediction. -- Part 4: Introduction. -- Chapter 19: Listen to New Signals. -- Chapter 20: Focus on Culture. -- Chapter 21: Drive Business With Social Data. -- Chapter 22: Rethink Media and Marketing. -- Chapter 23: Become a Listening Organization. -- Vendor Profiles. -- References. -- Glossary. -- Index. | |
| 650 | 0 |
_aInternet marketing. _94679 |
|
| 650 | 0 |
_aOnline social networks. _929862 |
|
| 650 | 0 |
_aSocial media _xResearch. |
|
| 650 | 0 |
_aConsumers _xResearch. _920597 |
|
| 650 | 0 | _aBranding (Marketing) | |
| 920 | _aBDP : 176126 | ||
| 999 |
_c142637 _d142637 |
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