000 00855cam a2200241 a 4500
001 vtls003227060
003 MY-SjTCS
005 20200226115106.0
008 111125s2010 enka b 001 0 eng d
020 _a9781852526351 (pbk.)
020 _a1852526351 (pbk.)
039 9 _a201202211804
_bshuhada
_c201202211801
_dshuhada
_c201202101110
_dizani
_y201111251642
_zmalathy
082 0 4 _a658.8
_bNEL 2010
100 1 _aNelson, Sue.
_957996
245 1 0 _aNaked marketing :
_bhow the 4Ps have destroyed business and what to do about it /
_cSue Nelson.
260 _aGloucestershire, GL :
_bManagement Books 2000,
_c2010.
300 _a270 p. :
_bill. ;
_c21 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
650 0 _aBusiness failures
_vCase studies.
650 0 _aSuccess in business.
920 _aGEN : 177117
999 _c143097
_d143097