000			01481cgm a2200337 a 4500
001			vtls003228551
003			MY-SjTCS
005			20200226115126.0
007			vd cvairu
008			111223s2005 vra036 |00 vueng d
039		9	_a201203201703 _bshuhada _c201203201556 _dshuhada _c201203201556 _dshuhada _c201203191805 _dshuhada _y201112231201 _zmalathy
082	0	4	_a659.143 _bROL 2005
245	0	4	_aThe role of research in advertising _h[videorecording] / _cAustralian film Television and Radio School.
260			_aSouth Melbourne, Vic. : _bContemporary Arts Media, _c[2005].
300			_a1 videodisc (ca. 36 min.) : _bsd., col. ; _c4 3/4 in.
490	0		_aAdvertising and TV commercial production series
500			_a"Contemporary arts media educating imagination"--Container.
508			_aProducer, Marion Crooke ; director, Jo Lane.
511	0		_aPresenters, Simon McCall, Roger Barlow.
520			_aSimon McCall from Quantum Research and Roger Barlow, a director/writer of commercials, debate the opportunities and pitfalls that arise when a creative idea for advertising a product is researched.
538			_aDVD, PAL.
650		0	_aAdvertising.
650		0	_aMarketing research.
700	1		_aCrooke, Marion.
700	1		_aLane, Jo. _959692
700	1		_aMcCall, Simon. _959738
700	1		_aBarlow, Roger.
710	2		_aAustralian Film, Television & Radio School. _937177
710	2		_aContemporary Arts Media (Firm) _937361
920			_aGENLS : 178294
999			_c143591 _d143591