| 000 | 00925cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | vtls003228558 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226115126.0 | ||
| 008 | 111223s2010 ne a |b 001 0 eng d | ||
| 020 | _a9781856177733 (pbk.) | ||
| 020 | _a1856177734 (pbk.) | ||
| 039 | 9 |
_a201112231522 _bshuhada _y201112231519 _zshuhada |
|
| 082 | 0 | 4 |
_a658.827 _bDEC 2010 |
| 100 | 1 |
_aDe Chernatony, L. _q(Leslie) _943306 |
|
| 245 | 1 | 0 |
_aFrom brand vision to brand evaluation : _bthe strategic process of growing and strengthening brands / _cLeslie de Chernatony. |
| 250 | _a3rd ed. | ||
| 260 |
_aAmsterdam : _bElsevier/Butterworth-Heinemann, _c2010. |
||
| 300 |
_axvi, 376 p. : _bill. ; _c23 cm. |
||
| 500 | _aPrevious ed.: 2006. | ||
| 504 | _aIncludes bibliographical references (p. [361]-370) and index. | ||
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aTrademarks. | |
| 650 | 0 | _aProduct management. | |
| 920 | _aMBA : 171066 | ||
| 999 |
_c143599 _d143599 |
||