| 000 | 00921nam a2200253 a 4500 | ||
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| 001 | vtls003231673 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226115221.0 | ||
| 008 | 120502s2011 enka b 001 0 eng d | ||
| 020 | _a9780415668927 (hbk.) | ||
| 020 | _a0415668921 (hbk.) | ||
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_a201206261044 _bwilmina _y201205020906 _zstazrina |
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| 082 | 0 | 4 |
_a658.802 _bEVO 2011 |
| 245 | 0 | 4 |
_aThe evolution of integrated marketing communications : _bthe customer-driven marketplace / _cedited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen. |
| 260 |
_aLondon ; _aNew York : _bRoutledge, _cc2011. |
||
| 300 |
_aviii, 134 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aCustomer services. | |
| 700 | 1 |
_aSchultz, Don. _961531 |
|
| 700 | 1 |
_aPatti, Charles H. _961532 |
|
| 700 | 1 |
_aKitchen, Philip J. _928106 |
|
| 920 | _aSHT : 182437 | ||
| 999 |
_c145056 _d145056 |
||