000 01266nam a2200289 a 4500
001 vtls003232635
003 MY-SjTCS
005 20200226115242.0
008 120524s2011 nyu |b 001 0 eng d
020 _a9780415800372 (hbk.)
020 _a0415800382 (hbk.)
020 _a9780415800389 (pbk.)
020 _z9780203878965 (ebk.)
039 9 _a201206131157
_bwilmina
_y201205241146
_zmalathy
043 _an-us---
082 0 4 _a324.70973
_bJOH 2011
100 1 _aJohnson, Dennis W.
_958619
245 1 0 _aCampaigning in the twenty-first century :
_ba whole new ballgame? /
_cDennis W. Johnson.
260 _aNew York ;
_aLondon :
_bRoutledge,
_cc2011.
300 _axi, 137 p. ;
_c24 cm.
504 _aIncludes bibliographical references (p. [129]-132) and index.
505 0 _aThe modern campaign -- Communicating with voters : the new media -- Communicating with voters : the old media -- Fundraising -- Independent voices -- Taking the pulse of the electorate -- Voter identification, contact, and mobilization -- Campaigning in the next decade.
650 0 _aPolitical campaigns
_zUnited States.
_922299
650 0 _aCampaign management
_zUnited States.
651 0 _aUnited States
_xPolitics and government
_y21st century.
920 _aSOC : 183896
999 _c145652
_d145652