000			02026cim a2200361 a 4500
001			vtls003234145
003			MY-SjTCS
005			20200226115321.0
007			sd g
008			120713s2008 xx zzz 000 0 eng d
020			_a9780739376010 (container : set of 6 audio cds )
020			_a0739376012
039		9	_a201208281331 _bpushpa _c201208281149 _dpushpa _c201208281148 _dpushpa _y201207131025 _zmalathy
082	0	4	_a658.834 _bLIN 2008
100	1		_aLindström, Martin, _d1970- _920752
245	1		_aBuy.ology _h[sound recording] : _b[truth and lies about why we buy] / _cMartin Lindström ; [foreword by Paco Underhill]
246	3		_aBuy ology _h[sound recording]
246	3		_aBuyology _h[sound recording]
260			_a[New York, N.Y.] : _bRandom House Audio, _c2008.
300			_a6 sound discs (450 min.) : _bdigital ; _c4 3/4 in.
500			_aUnabridged.
500			_aCompact disc.
500			_aSubtitle from container.
511	0		_aRead by Don Leslie.
520	0		_aHow much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? In Buyology, Martin Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--Container back cover.
650		0	_aNeuromarketing. _934872
650		0	_aConsumer behavior.
650		0	_aShopping _xPsychological aspects.
650		0	_aMarketing _xPsychological aspects. _98879
650		0	_aAudiobooks. _920346
700	1		_aLeslie, Don. _964256
920			_aENG : 186207
999			_c146749 _d146749