000 01587cam a2200349Ka 4500
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006 m d
007 cr cnu---unuuu
008 121122s2012 enka sb 001 0 eng d
020 _a9781136597725 (ebk.)
020 _a1136597727 (ebk.)
035 _a(OCoLC)785927953
035 _a(OCoLC)ocn785927953
039 9 _a201406161007
_bpushpa
_c201212241801
_dshuhada
_c201212241800
_dshuhada
_y201211221640
_zshuhada
082 0 4 _a658.8
_223
245 0 0 _aMarketing management
_h[electronic resource] :
_ba cultural perspective /
_cedited by Lisa Peñaloza, Nil Toulouse and Luca M. Visconti.
260 _aAbingdon, Oxon ;
_aNew York :
_bRoutledge,
_c2012.
300 _a1 online resource (xxxviii, 540 p.) :
_bill.
504 _aIncludes bibliographical references and index.
588 _aDescription based on print version record.
650 0 _aMarketing
_xManagement
_vCross-cultural studies.
650 0 _aExport marketing
_vCross-cultural studies.
650 0 _aMarketing
_vCross-cultural studies.
650 0 _aElectronic books.
700 1 _aPeñaloza, Lisa.
700 1 _aToulouse, Nil.
700 1 _aVisconti, Luca M.
776 0 8 _iPrint version:
_tMarketing management.
_dAbingdon, Oxon ; New York : Routledge, 2012
_z9780415606820
_w(DLC) 2011019409
_w(OCoLC)725827745
856 4 0 _uhttps://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=444544
_zAn electronic book accessible through the World Wide Web; click to view
999 _c151473
_d151473