| 000 | 01039cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | vtls003246856 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226115656.0 | ||
| 008 | 121128s2010 nyua b 001 0 eng | ||
| 020 | _a9780071638029 (hbk.) | ||
| 020 | _a0071638024 (hbk.) | ||
| 039 | 9 |
_a201303020848 _bpushpa _y201211280949 _zwilmina |
|
| 082 | 0 | 4 |
_a658.872 _bREI 2010 |
| 245 | 0 | 0 |
_aReinventing interactive and direct marketing : _bleading experts show how to maximize digital ROI with iDirect and iBranding imperatives / _c[edited and] with an introduction by Stan Rapp. |
| 260 |
_aNew York, NY : _bMcGraw-Hill, _cc2010. |
||
| 300 |
_axiii, 238 p. : _bill. ; _c24 cm. |
||
| 500 | _a"Published in association with the Direct Marketing Association"--Jacket. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aInteractive marketing. _928059 |
|
| 650 | 0 | _aDirect marketing. | |
| 650 | 0 | _aBranding (Marketing) | |
| 700 | 1 |
_aRapp, Stan. _95935 |
|
| 710 | 2 | _aDirect Marketing Association (U.S.) | |
| 920 | _aUWE : 191054 | ||
| 999 |
_c151910 _d151910 |
||