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| 001 | vtls003246865 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226115656.0 | ||
| 008 | 121128s2013 nyua b 001 0 eng | ||
| 020 | _a9780078112058 (hbk.) | ||
| 020 | _a0078112052 (hbk.) | ||
| 020 | _a9780071086967 (pbk. : int. ed.) | ||
| 039 | 9 |
_a201303041019 _bpushpa _c201303021154 _dfadzli0512 _c201303020827 _dpushpa _c201303020822 _dpushpa _y201211281020 _zwilmina |
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| 082 | 0 | 4 |
_a658.8 _bZEI 2013 |
| 100 | 1 |
_aZeithaml, Valarie A. _99156 |
|
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. |
| 250 | _a6th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _cc2013. |
||
| 300 |
_axxvii, 642 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing. _99157 |
|
| 650 | 0 | _aCustomer services. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aBitner, Mary Jo. _99158 |
|
| 700 | 1 |
_aGremler, Dwayne D. _934213 |
|
| 920 | _aUWE : 191065 | ||
| 921 | _aSHT : 193649 | ||
| 999 |
_c151914 _d151914 |
||