000 00977nam a2200253 a 4500
001 vtls003246701
003 MY-SjTCS
005 20200226115802.0
008 121126s2010 mauab b 001 0 eng d
020 _a9780135093160 (pbk.)
020 _a0135093163 (pbk.)
039 9 _a201401091635
_bpushpa
_c201401071024
_dshuhada
_c201401071024
_dshuhada
_c201211261911
_dwilmina
_y201211261741
_zmalathy
082 0 4 _a658.82
_bSPI 2010
100 1 _aSpiller, Lisa.
_924137
245 1 0 _aContemporary direct & interactive marketing /
_cLisa D. Spiller, Martin Baier.
246 3 _aContemporary direct and interactive marketing
250 _a2nd ed.
260 _aBoston :
_bPearson,
_cc2010.
300 _axxvi, 477 p. :
_bill., maps ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aDirect marketing.
700 1 _aBaier, Martin.
_924138
920 _aUWE : 190793, 190795, 190842, 190794, 190841, 200931, 200932, 200353, 200835, 200834, 200352
999 _c153775
_d153775