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| 003 | MY-SjTCS | ||
| 005 | 20200508124810.0 | ||
| 006 | m o d | ||
| 007 | cr |n| | ||
| 008 | 160405s2012 be a ob 101 0 eng d | ||
| 020 | _a3035261423 (ebk.) | ||
| 020 | _a9783035261424 (ebk.) | ||
| 020 | _z9789052017938 | ||
| 020 | _z905201793X | ||
| 035 | _a(OCoLC)813285509 | ||
| 035 | _a(OCoLC)ocn813285509 | ||
| 039 | 9 |
_a201604051608 _bshuhada _c201604051554 _dshuhada _c201312121317 _dpushpa _y201302041135 _zshuhada |
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| 043 | _ae------ | ||
| 082 | 0 | 4 |
_a658.8/27094 _223 |
| 245 | 0 | 0 |
_aEuropean business and brand building _h[electronic resource] / _cLuciano Segreto ... [et al.] (eds.). |
| 260 |
_aBruxelles ; _aNew York : _bP.I.E. Peter Lang, _cc2012 |
||
| 300 |
_a1 online resource (264 p.) _bill. |
||
| 500 | _a" The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 588 | _aDescription based on print version record. | ||
| 650 | 0 |
_aBrand name products _zEurope _vCongresses. |
|
| 650 | 0 |
_aBranding (Marketing) _zEurope _vCongresses. |
|
| 650 | 0 |
_aCorporate image _zEurope _vCongresses. |
|
| 655 | 4 | _aElectronic books. | |
| 700 | 1 | _aSegreto, Luciano. | |
| 776 | 0 | 8 |
_iPrint version: _z9789052017938 _z905201793X _w(DLC) 2011042023 |
| 856 | 4 | 0 |
_uhttps://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=486305 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c153818 _d153818 |
||