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| 003 | MY-SjTCS | ||
| 005 | 20200508124814.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 160405s2012 enk ob 001 0 eng d | ||
| 020 | _a9780749465162 (ebk.) | ||
| 020 | _a0749465166 (ebk.) | ||
| 020 | _z9780749465155 | ||
| 020 | _z0749465158 | ||
| 035 | _a(OCoLC)776889538 | ||
| 035 | _a(OCoLC)ocn776889538 | ||
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_a201709121553 _bshuhada _c201604051606 _dshuhada _c201604051551 _dshuhada _y201302041133 _zshuhada |
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| 082 | 0 | 4 |
_a658.8/343 _223 |
| 100 | 1 |
_aKapferer, Jean-Noël. _977191 |
|
| 245 | 1 | 4 |
_aThe new strategic brand management _h[electronic resource] : _badvanced insights and strategic thinking / _cJean-Noël Kapferer. |
| 250 | _a5th ed. | ||
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2012. |
||
| 300 | _a1 online resource. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 588 | _aDescription based on print version record. | ||
| 650 | 0 |
_aBrand name products _xManagement. _931679 |
|
| 655 | 4 | _aElectronic books. | |
| 776 | 0 | 8 |
_iPrint version: _aKapferer, Jean-Noël. _tNew strategic brand management. _b5th ed. _dLondon ; Philadelphia : Kogan Page, 2012 _z9780749465155 _w(DLC) 2011032358 _w(OCoLC)731912794 |
| 856 | 4 | 0 |
_uhttps://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=429882 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c154154 _d154154 |
||