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| 003 | MY-SjTCS | ||
| 005 | 20200508124817.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 131009s2008 enka ob 001 0 eng d | ||
| 020 | _a9780749452780 (ebk.) | ||
| 020 | _a0749452781 (ebk.) | ||
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_y201310090925 _zshuhada |
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_a659.2 _222 |
| 100 | 1 |
_aWatson, Tom, _d1950- |
|
| 245 | 1 | 0 |
_aEvaluating public relations _h[electronic resource] : _ba best practice guide to public relations planning, research and evaluation / _cTom Watson and Paul Noble. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2007. |
||
| 300 |
_a1 online resource (iv, 252 p.) : _bill. |
||
| 490 | 1 | _aPR in practice series | |
| 500 | _aPrevious ed.: 2005. | ||
| 504 | _aIncludes bibliographical references (p. [244]-250) and index. | ||
| 588 | _aDescription based on print version record. | ||
| 650 | 0 |
_aPublic relations _xEvaluation. |
|
| 650 | 0 |
_aPublic relations _xEvaluation _vCase studies. |
|
| 655 | 4 | _aElectronic books. | |
| 700 | 1 |
_aNoble, Paul, _d1955- |
|
| 776 | 0 | 8 |
_iPrint version: _aWatson, Tom, 1950- _tEvaluating public relations. _b2nd ed. _dLondon ; Philadelphia : Kogan Page, 2007 _z9780749449797 _z0749449799 _w(DLC) 2007026140 _w(OCoLC)145431827 |
| 830 | 0 |
_aPR in practice series. _913615 |
|
| 856 | 4 | 0 |
_uhttps://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=209112 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c154353 _d154353 |
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