000			01768cam a2200277 a 4500
001			vtls003025894
003			MY-SjTCS
005			20200226115841.0
008			110218s1995 caua b 001 0 eng
020			_a0534241921
039		9	_a201402251406 _bshuhada _c201102181413 _dVLOAD _c200602071037 _dpushpa _c200601261529 _dfadilah _y200601261448 _zfadilah
082	0	4	_a658.8348 _bBAK
100	1		_aBaker-Woods, Gail.
245	1	0	_aAdvertising and marketing to the new majority / _cGail Baker Woods.
260			_aBelmont, Calif. : _bWadsworth, _cc1995.
300			_ax, 182 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aPreface -- Part 1 The changing market place - 1. Introducing to Ethic advertisng and marketing - 2. The evolution of ethnic advertising - 3. Ethnic consumer behavior - 4. The legal and social environment -- Part II. Case studies - New campaign dresses up old product - Corporate giant toots its horn to gain ethnic consumers - Paper company attempts to clean up with Hispanic audiences - Company seeks asian consumers to insure continued growth - Uptown cigaterres blow up before they're lit - Colleges unite to save minds - Honda strikes a chord with black college students - Liquor company closes the gap between east and west - Food store finds gold in hisoanic community - The big brew ha ha ha over malt liquor - Tarzan trades in trees for Toyota Truck.
650		0	_aAdvertising _zUnited States. _924123
650		0	_aMarketing _zUnited States. _99042
650		0	_aMinority consumers _zUnited States.
650		0	_aEthnic groups _zUnited States.
650		0	_aAdvertising _zUnited States _vCase studies.
650		0	_aMarketing _zUnited States _vCase studies.
920			_aMCS(USM): 202601
999			_c154904 _d154904