000			00903cam a2200253 a 4500
001			vtls003252890
003			MY-SjTCS
005			20200226115842.0
008			130625r20061997 a b 001 0 eng d
020			_a9780749419608 (pbk.)
020			_a0749419601 (pbk.)
020			_a0749419520 (hbk.)
039		9	_a201603281352 _bmalathy _c201312031158 _dizani _c201309061113 _dizani _c201308201510 _dshuhada _y201306251243 _zmalathy
082	0	4	_a658.872 _bMAC 2006
100	1		_aMcCorkell, Graeme, _d1934- _969412
245	1	0	_aDirect and database marketing / _cGraeme McCorkell.
260			_aLondon : _bKogan Page, _c2006.
300			_a315 p. : _bill. ; _c24 cm.
500			_a"The Institute of Direct Marketing."
504			_aIncludes bibliographical references (p. [307]) and index.
650		0	_aDirect marketing.
650		0	_aDatabase marketing.
920			_aTBS : 200762, 200972, 200381, 200677
999			_c154932 _d154932