000 00954cam a2200253 a 4500
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003 MY-SjTCS
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008 130801s2012 si a b 001 0 eng
020 _a9789810686185 (pbk.)
039 9 _a201603281337
_bmalathy
_c201311041158
_dshuhada
_c201309271441
_dpushpa
_c201309271112
_dpushpa
_y201306251244
_zmalathy
082 0 4 _a658.8
_bWRI 2012
100 1 _aWirtz, Jochen.
_919452
245 1 0 _aEssentials of services marketing /
_cJochen Wirtz, Patricia Chew, Christopher Lovelock.
250 _a2nd ed.
260 _aSingapore :
_bPearson Education South Asia,
_c2012.
300 _a679 p. :
_bcol. ill. ;
_c28 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aService industries
_xMarketing.
_99157
700 1 _aChew, Patricia.
_931654
700 1 _aLovelock, Christopher H.
_91825
920 _aTBS : 200800, 200382, 200661, 202709, 203969
920 _aSOC : 205340
999 _c154933
_d154933