| 000 | 00760cam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | vtls003254940 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226115846.0 | ||
| 008 | 131018s2012 ilua b 001 0 eng d | ||
| 020 | _a9781936572168 (hbk.) | ||
| 020 | _a9781936572151 (pbk.) | ||
| 039 | 9 |
_a201312181030 _bshuhada _y201310181539 _zmalathy |
|
| 082 | 0 | 4 |
_a658.802 _bCHE 2012 |
| 100 | 1 |
_aChernev, Alexander. _970090 |
|
| 245 | 1 | 0 |
_aStrategic marketing management / _cAlexander Chernev. |
| 250 | _a7th ed. | ||
| 260 |
_a[Chicago, Ill.] : _bCerebellum Press, _c2012. |
||
| 300 |
_avi, 246 p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. _98897 |
|
| 920 | _aSOC : 205520 | ||
| 999 |
_c155051 _d155051 |
||