000 01109cam a2200313 i 4500
001 vtls003257008
003 MY-SjTCS
005 20200226115940.0
008 140731s2013 ii a b 001 0 eng d
020 _a9781259026416 (paperback)
020 _a1259026418 (paperback)
039 9 _a201809071348
_bVLOAD
_c201603101021
_dmalathy
_c201410181517
_dshuhada
_c201410181515
_dshuhada
_y201407310953
_zmalathy
040 _erda
043 _aa-ii---
082 0 4 _a658.8
_bRAM 2013
100 1 _aRamaswamy, V. S.
_971601
245 1 0 _aMarketing management :
_bglobal perspective Indian context /
_cV.S. Ramaswamy, S. Namakumari.
250 _aFifth edition.
264 1 _aNew Delhi :
_bMcGraw Hill Education (India) Private Limited,
_c2013.
300 _axlv, 788 pages :
_billustrations ;
_c28 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_zIndia
_xManagement.
650 0 _aMarketing
_xManagement.
_98897
700 1 _aNamakumari, S.
920 _aTBS : 212674
999 _c156514
_d156514