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008 140721s2014 cau ob 001 0 eng
020 _a9781118859315 (electronic bk.)
020 _a1118859316 (electronic bk.)
020 _a9781118859582 (electronic bk.)
020 _a1118859588 (electronic bk.)
020 _z9781118647684 (cloth)
035 _a(OCoLC)869881453
035 _a(OCoLC)ocn869881453
039 9 _a201407211328
_bshuhada
_y201407211328
_zshuhada
040 _erda
040 _aDLC
_erda
_beng
_cDLC
_dYDX
_dN$T
_dTEFOD
_dYDXCP
_dOCLCO
082 0 0 _a339.4/7019
_223
100 1 _aYarrow, Kit,
_d1958-
_eauthor.
_949263
245 1 0 _aDecoding the new consumer mind :
_bhow and why we shop and buy /
_cKit Yarrow ; foreword by Paco Underhill.
250 _aFirst edition.
264 1 _aSan Francisco, CA :
_bJossey-Bass,
_c[2014]
300 _a1 online resource (x, 214 pages)
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
504 _aIncludes bibliographical references and index.
588 _aDescription based on online resource; title from digital title page (viewed on April 18, 2014).
650 0 _aConsumer behavior.
650 0 _aConsumers
_xPsychology.
_918704
650 0 _aConsumption (Economics)
_xPsychological aspects.
_932899
655 4 _aElectronic books.
776 0 8 _iPrint version:
_aYarrow, Kit, 1958-
_tDecoding the new consumer mind
_bFirst edition.
_dSan Francisco, CA : Jossey-Bass, [2014]
_z9781118647684
_w(DLC) 2014001637
856 4 0 _uhttps://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=752667
_zAccessible through the World Wide Web; click to view
999 _c156537
_d156537