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019			_a880964434 _a881433017
020			_a9780749468903
020			_a0749468904
020			_z9780749468897
020			_z0749468890
035			_a(OCoLC)880827283 _z(OCoLC)880964434 _z(OCoLC)881433017
035			_aocn880827283
039		9	_a201411131053 _bshuhada _c201411131053 _dshuhada _c201411131050 _dshuhada _y201411131048 _zshuhada
040			_aEBLCP _beng _cEBLCP _dN$T _dOCLCO _dYDXCP _dUMI _dE7B _dDEBSZ
082	0	4	_a659.2 _223
100	1		_aWatson, Tom.
245	1	0	_aEvaluating public relations _h[electronic resource] : _ba guide to planning, research and measurement / _cTom Watson, Paul Noble.
250			_a3rd ed.
260			_aLondon : _bKogan Page, _c2014.
300			_a1 online resource (viii, 199 p.)
490	1		_aPR In Practice
500			_aDescription based upon print version of record.
504			_aIncludes bibliographical references and index.
650		0	_aPublic relations _xEvaluation.
650		0	_aPublic relations _xPlanning.
650		0	_aPublic relations _xResearch.
655		4	_aElectronic books.
655		0	_aElectronic books.
700	1		_aNoble, Paul.
776	0	8	_iPrint version: _aWatson, Tom _tEvaluating Public Relations : A Guide to Planning, Research and Measurement _dLondon : Kogan Page,c2014 _z9780749468897
830		0	_aPR In Practice.
856	4	0	_uhttps://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=783327 _zAn electronic book accessible through the World Wide Web; click to view
999			_c156759 _d156759