| 000 | 01159cam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | vtls003261703 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226120216.0 | ||
| 008 | 141226t20142014enka b 001 0 eng | ||
| 020 | _a9780273756507 (paperback) | ||
| 039 | 9 |
_a201808071737 _bshuhada _c201502021450 _dshuhada _c201502021449 _dshuhada _y201412261741 _zmalathy |
|
| 040 | _erda | ||
| 082 | 0 | 4 |
_a658.872 _bTAP 2014 |
| 100 | 1 |
_aTapp, Alan. _954389 |
|
| 240 | 1 | 0 | _aPrinciples of direct and database marketing. |
| 245 | 1 | 0 |
_aPrinciples of direct, database and digital marketing / _cAlan Tapp, Ian Whitten and Matthew Housden. |
| 250 | _aFifth edition. | ||
| 264 | 1 |
_aHarlow : _bPearson Education Limited, _c[2014] |
|
| 264 | 4 | _c©2014 | |
| 300 |
_axiv, 559 pages : _billustrations ; _c25 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliogrphical references and index. | ||
| 650 | 0 | _aDirect marketing. | |
| 650 | 0 | _aDatabase marketing. | |
| 650 | 0 |
_aInternet marketing. _94679 |
|
| 700 | 1 |
_aWhitten, Ian. _972934 |
|
| 700 | 1 |
_aHousden, Matthew. _911595 |
|
| 920 | _aSOC : 217374 | ||
| 999 |
_c160591 _d160591 |
||