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_a658.83 _bHAI |
100 | 1 |
_aHair, Joseph F., _cJr., _d1944- _91740 |
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245 | 1 | 0 |
_aMarketing research : _ba practical approach for the new Millennium / _cJoseph F. Hair, Jr., Robert P. Bush and David J. Ortinau |
250 | _aInternational edition. | ||
264 | 1 |
_aBoston, Massachusetts : _bIrwin/McGraw-Hill ; _aSingapore : _bMcGraw Hill Book Co., _c[200] |
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264 | 4 | _c©2000 | |
300 |
_axxii, 682 pages : _bcolour illustrations ; _c25 cm + _e1 CD-ROM (4 3/4 in.) + 1 videocassette (1/2 in.) + 5 computer disks (3 1/2 in.) |
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336 |
_atext _2rdacontent |
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_atwo-dimensional moving image _2rdacontent |
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_aunmediated _2rdamedia |
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_acomputer _2rdamedia |
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_avideo _2rdamedia |
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_avolume _2rdacarrier |
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_acomputer disc _2rdacarrier |
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_avideocassette _2rdacarrier |
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490 | 0 | _aMcGraw-Hill marketing & advertising series | |
500 | _a1 CD-ROM : PowerPoint presentation : Marketing research : a practical approach for the new millenium, by Joseph Hair, Robert Bush, David Ortinau. Prepared by Kellye K.Brooks. ISBN 0072895004 | ||
500 | _a1 videocassette : Marketing research : a practical approach for the new millenium, by Joseph Hair, Robert Bush, David Ortinau. ISBN : 0072894989. | ||
500 | _a5 computer disk (3 1/2 in.) : Computest : Marketing research : a practical approach for the new millenium, by Joseph Hair, Robert Bush, David Ortinau. ISBN 0072895012 | ||
500 | _aAccompanied by Backyard Burger Data Set (3.50 in.) : Marketing research : a practical approach for the new millenium, 1/e by Joseph Hair, Robert Bush, David Ortinau. ISBN 0072356502 | ||
500 | _aAccompanied by electronic optical disc (4 3/4in.) : Marketing research : SPSS Student version 9.0 for windows. by Hair, Bush, Ortinau. ISBN 007236324X | ||
500 | _aInstructor's resource manual to accompany : Marketing research : a practical approach for the new millenium, 1/e by Joseph Hair, Robert Bush, David Ortinau. ISBN 0072894962. | ||
500 | _aTest bank to accompany : Marketing research : a practical approach for the new millenium, 1/e by Joseph Hair, Robert Bush, David Ortinau. ISBN 0072894970. | ||
500 | _aIncludes index. | ||
538 | _aSystem requirements for diskette: IBM-PC or compatible and SPSS version 9.0 or higher. | ||
650 | 0 | _aMarketing research. | |
700 | 1 |
_aBush, Robert P. _911346 |
|
700 | 1 |
_aOrtinau, David J. _911347 |
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740 | _aTest bank to accompany : Marketing research : a practical approach for the new millenium | ||
920 | _aSLAS : 93842 | ||
921 | _aGEN : 102330 | ||
922 | _aTBS : 55762, 55740, 55924, 55925, CDR144, CDR216, 55795, DK 30, DK45, DK46, DK47, DK48, DK49, VT031 | ||
999 |
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