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020 _a0072377925 (package)
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082 0 4 _a658.83
_bHAI
100 1 _aHair, Joseph F.,
_cJr.,
_d1944-
_91740
245 1 0 _aMarketing research :
_ba practical approach for the new Millennium /
_cJoseph F. Hair, Jr., Robert P. Bush and David J. Ortinau
250 _aInternational edition.
264 1 _aBoston, Massachusetts :
_bIrwin/McGraw-Hill ;
_aSingapore :
_bMcGraw Hill Book Co.,
_c[200]
264 4 _c©2000
300 _axxii, 682 pages :
_bcolour illustrations ;
_c25 cm +
_e1 CD-ROM (4 3/4 in.) + 1 videocassette (1/2 in.) + 5 computer disks (3 1/2 in.)
336 _atext
_2rdacontent
336 _atwo-dimensional moving image
_2rdacontent
337 _aunmediated
_2rdamedia
337 _acomputer
_2rdamedia
337 _avideo
_2rdamedia
338 _avolume
_2rdacarrier
338 _acomputer disc
_2rdacarrier
338 _avideocassette
_2rdacarrier
490 0 _aMcGraw-Hill marketing & advertising series
500 _a1 CD-ROM : PowerPoint presentation : Marketing research : a practical approach for the new millenium, by Joseph Hair, Robert Bush, David Ortinau. Prepared by Kellye K.Brooks. ISBN 0072895004
500 _a1 videocassette : Marketing research : a practical approach for the new millenium, by Joseph Hair, Robert Bush, David Ortinau. ISBN : 0072894989.
500 _a5 computer disk (3 1/2 in.) : Computest : Marketing research : a practical approach for the new millenium, by Joseph Hair, Robert Bush, David Ortinau. ISBN 0072895012
500 _aAccompanied by Backyard Burger Data Set (3.50 in.) : Marketing research : a practical approach for the new millenium, 1/e by Joseph Hair, Robert Bush, David Ortinau. ISBN 0072356502
500 _aAccompanied by electronic optical disc (4 3/4in.) : Marketing research : SPSS Student version 9.0 for windows. by Hair, Bush, Ortinau. ISBN 007236324X
500 _aInstructor's resource manual to accompany : Marketing research : a practical approach for the new millenium, 1/e by Joseph Hair, Robert Bush, David Ortinau. ISBN 0072894962.
500 _aTest bank to accompany : Marketing research : a practical approach for the new millenium, 1/e by Joseph Hair, Robert Bush, David Ortinau. ISBN 0072894970.
500 _aIncludes index.
538 _aSystem requirements for diskette: IBM-PC or compatible and SPSS version 9.0 or higher.
650 0 _aMarketing research.
700 1 _aBush, Robert P.
_911346
700 1 _aOrtinau, David J.
_911347
740 _aTest bank to accompany : Marketing research : a practical approach for the new millenium
920 _aSLAS : 93842
921 _aGEN : 102330
922 _aTBS : 55762, 55740, 55924, 55925, CDR144, CDR216, 55795, DK 30, DK45, DK46, DK47, DK48, DK49, VT031
999 _c161592
_d161592