| 000 | 01085cam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | vtls003266768 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226120304.0 | ||
| 008 | 150714s2015 nyua b 001 0 eng | ||
| 020 | _a9780765636065 (paperback) | ||
| 039 | 9 |
_a201809071243 _bVLOAD _c201510151556 _dshuhada _c201510151554 _dshuhada _y201507141403 _zmalathy |
|
| 040 | _erda | ||
| 082 | 0 | 4 |
_a659.072 _bJUG 2015 |
| 100 | 1 |
_aJugenheimer, Donald W. _98713 |
|
| 245 | 1 | 0 |
_aAdvertising and public relations research / _cDonald W. Jugenheimer, Samuel D. Bradley, Larry D. Kelley, Jerry Hudson. |
| 250 | _aSecond edition. | ||
| 264 | 1 |
_aLondon ; _aNew York : _bRoutledge, _c2015. |
|
| 300 |
_aviii, 367 pages : _billustrations ; _c24 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aAdvertising _xResearch. _925617 |
|
| 650 | 0 |
_aPublic relations _xResearch. |
|
| 700 | 1 |
_aKelley, Larry D., _d1955- _943814 |
|
| 700 | 1 | _aHudson, Jerry C. | |
| 700 | 1 | _aBradley, Samuel D. | |
| 920 | _aADTP : 220030 | ||
| 999 |
_c161933 _d161933 |
||