| 000 | 01923cam a2200445Ii 4500 | ||
|---|---|---|---|
| 001 | vtls003268257 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200508125058.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 150804s2014 nyu ob 001 0 eng d | ||
| 020 |
_a9781135020620 _qelectronic bk. |
||
| 020 |
_a1135020620 _qelectronic bk. |
||
| 020 | _a9780203766569 (electronic bk.) | ||
| 020 | _a0203766563 (electronic bk.) | ||
| 020 | _a9780415841214 (hardback) | ||
| 020 | _a0415841216 (hardback) | ||
| 020 | _a9780415841221 (paperback) | ||
| 020 | _a0415841224 (paperback) | ||
| 035 |
_a(OCoLC)896794557 _z(OCoLC)900018301 |
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| 035 | _aocn896794557 | ||
| 039 | 9 |
_a201809071243 _bVLOAD _y201508041017 _zshuhada |
|
| 040 |
_aEBLCP _beng _erda _cEBLCP _dN$T _dTEF _dOCLCO _dN$T _dYDXCP |
||
| 082 | 0 | 4 |
_a384.550973 _223 |
| 100 | 1 |
_aGillan, Jennifer. _917071 |
|
| 245 | 1 | 0 |
_aTelevision brandcasting : _bthe return of the content-promotion hybrid / _cJennifer Gillan. |
| 264 | 1 |
_aNew York ; _aLondon : _bRoutledge, _c2015. |
|
| 300 | _a1 online resource (294 p.) | ||
| 336 |
_atext _2rdacontent |
||
| 337 |
_acomputer _2rdamedia |
||
| 338 |
_aonline resource _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 588 | 0 | _aDescription based upon print version of record. | |
| 650 | 0 |
_aTelevision broadcasting _zUnited States. |
|
| 650 | 0 |
_aBranding (Marketing) _zUnited States. |
|
| 650 | 0 |
_aTelevision broadcasting _xTechnological innovations _zUnited States. |
|
| 655 | 4 | _aElectronic books. | |
| 776 | 0 | 8 |
_iPrint version: _aGillan, Jennifer _tTelevision Brandcasting : The Return of the Content-Promotion Hybrid _dHoboken : Taylor and Francis,c2014 _z9780415841214 |
| 856 | 4 | 0 |
_uhttps://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=909583 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c162600 _d162600 |
||