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008 110218s1992 caua b 000 0 eng
020 _a0803943326 (pbk.)
039 9 _a201302261050
_bVLOAD
_c201209141655
_dwilmina
_c201102181757
_dVLOAD
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_dpushpa
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082 0 4 _a362.1014
_bBAC
100 1 _aBacker, Thomas E.
_978976
245 1 0 _aDesigning health communication campaigns :
_bwhat works? /
_cThomas E. Backer, Everett M. Rogers, Pradeep Sopory.
260 _aNewbury Park, Calif. :
_bSAGE,
_cc1992.
300 _axv, 181 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references (p. 177-179).
650 0 _aMass media in health education.
_918994
650 0 _aCommunication in medicine.
_919011
700 1 _aRogers, Everett M.
_978977
700 1 _aSopory, Pradeep.
_978978
920 _aSOC : 202192
999 _c163560