000 00830cam a2200241 a 4500
001 vtls003100719
003 MY-SjTCS
005 20200226120720.0
008 110218s2007 nyua b 001 0 eng
020 _a0071466142 (alk. paper)
020 _a9780071466141
035 _a14405168
039 9 _a201102181634
_bVLOAD
_c201102181228
_dVLOAD
_y200802181439
_zmalathy
082 0 0 _a658.827
_bNAD
100 1 _aNadeau, Raymond.
_986051
245 1 0 _aLiving brands :
_bcollaboration + innovation = customer fascination /
_cRaymond A. Nadeau.
260 _aNew York :
_bMcGraw-Hill,
_cc2007.
300 _axxx, 302 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. [287]-288) and index.
650 0 _aBrand name products.
650 0 _aAdvertising
_xBrand name products.
_99823
920 _aMCS : 203824
999 _c169304