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_aKerin, Roger A. _9382 |
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_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A Peterson. |
| 250 | _a8th ed. | ||
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_aNew Jersey : _bPrentice Hall, _c1998 |
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_axii, 723 p. : _bill. ; _c28 cm. |
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_aMarketing _xDecision making _vCase studies. _919005 |
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| 700 | 1 | _aPeterson, Robert A. | |
| 920 | _aTBS : 26708 | ||
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