| 000 | 00782cam a2200217 a 4500 | ||
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| 001 | vtls001232760 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226120940.0 | ||
| 008 | 110218s1998 nju 00 0 eng | ||
| 020 | _a0132690853 | ||
| 039 | 9 |
_a201701041408 _bpushpa _c201102181251 _dVLOAD _y200407271849 _zVLOAD |
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| 082 | 0 | 4 |
_a658.8 _bBUR |
| 100 | 1 | _aBurnett, John. | |
| 245 | 1 | 0 |
_aIntroduction to marketing communication : _ban integrated approach / _cJohn Burnett, Sandra Moriarty. |
| 260 |
_aUpper Saddle River, N. J. : _bPrentice Hall, _cc1998 |
||
| 300 |
_axxxv, 730 p. ; _c26 cm. |
||
| 650 | 0 | _aAdvertising campaigns | |
| 650 | 0 | _aCommunication in marketing | |
| 700 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) _96786 |
|
| 920 | _aMC(USM) 200041, 200042, 200043, 200252, 200253, 200254 | ||
| 999 |
_c173668 _d173668 |
||