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| 001 | vtls001272660 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226120953.0 | ||
| 008 | 110218s1996 ilu 000 0 eng | ||
| 020 | _a0256182574 | ||
| 039 | 9 |
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| 082 | 0 | 4 |
_a659.1 _bARE |
| 100 | 1 |
_aArens, William F. _97157 |
|
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens ; with the editorial collaboration of Jack J. Whidden |
| 250 | _a6th ed. | ||
| 260 |
_aChicago : _bIrwin, _cc1996. |
||
| 300 |
_axxxi, 612 p. ; _c28 cm. |
||
| 490 | 0 | _aThe Irwin series in marketing | |
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aWhidden, Jack J. _991952 |
|
| 920 | _aSOC : 200033, 200034, 200035 | ||
| 999 |
_c174063 _d174063 |
||