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008 110218s1995 enk 00 0 eng
020 _a0750622393
039 9 _a201209101049
_bizani
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_dizani
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_dVLOAD
_y200407271858
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082 0 4 _a659.1
_bPRA
245 0 4 _aThe practice of advertising /
_cedited by Norman Hart.
250 _a4th ed.
260 _aLondon :
_bButterworth-Heinemann,
_c1995.
300 _axvii, 287 p. ;
_c24 cm.
490 0 _aMarketing series : Professional development
500 _aPublished on behalf of the Chartered Institute of Marketing
650 0 _aAdvertising.
700 _aHart, Norman A.
_994802
920 _aSOC : 200316
999 _c176063
_d176063