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| 008 | 110218t20002000at 000 0 eng | ||
| 020 | _a0074707647 (paperback) | ||
| 020 | _a0074707892 (CD-ROM) | ||
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_a201809071441 _bVLOAD _c201603071122 _dpushpa _c201603071121 _dpushpa _c201408061138 _dpatrick _y200407271901 _zVLOAD |
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| 040 | _erda | ||
| 082 | 0 | 4 |
_a658.8 _bMIL |
| 100 | 1 | _aMiller, Kenneth E. | |
| 245 | 1 | 0 |
_aFundamentals of marketing / _cMiller and Layton. |
| 250 | _a4th edition | ||
| 264 | 1 |
_aSydney : _bMcGraw-Hill Book Co. Australia, _c2000. |
|
| 264 | 4 | _c©2000. | |
| 300 |
_axvii, 856 pages ; _c25 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 500 | _aOther authors include William J. Stanton and Michael J. Etzel | ||
| 500 | _aAccompanied by 1 CD-ROM : How to prepare a marketing plan [by] David Waller. | ||
| 590 | _aDiploma in Business: MKTD101 | ||
| 590 | _aBusiness Leadership: Management Fundamentals : BOH4M | ||
| 650 | 0 |
_aMarketing _vCase studies. _912102 |
|
| 650 | 0 |
_aMarketing _zAustralia _vCase studies. |
|
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aEtzel, Michael J. _92696 |
|
| 700 | 1 |
_aLayton, R. A. _q(Roger Alexander), _d1934- _995887 |
|
| 700 | 1 |
_aStanton, William J. _92695 |
|
| 740 | 0 | _aHow to prepare a marketing plan | |
| 920 | _aSOC : 23328 | ||
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| 922 | _aADTP : 92126, 92127, 97017 | ||
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